Halloweenify your Google+ photos

With Halloween just around the corner, there isn't a better way to prepare for the festivities by sharing spooky selfies with the new Halloweenify Auto-Awesome effects on Google+.

With Auto-Backup enabled on your phone or tablet, Google will occasionally "gift" you a photo or video you captured with a special effect such as a GIF animation or a snazzy frame and filter combo. That's Auto Awesome - Awesome (or at least fun) effects added to your backed-up photos, automatically. For Halloween, Google is using the hashtag #Halloweenify to promote new spooky and fun effects that you can create on the web or from your Android device.
Spooky or fun, it's up to you

Full-bleed link posts make their way to the Google+ Android app

Link posts with large thumbnails can now be seen in your stream on Google+ for Android, 7 months after rolling out to the web.

Back over half a year ago in March, Google started rolling out a visual improvement to shared posts with links attached. Thumbnails went super-sized and the font for the page's title was made larger. There's no doubt about it, this new link post format was made to stand out in your stream.

The new format was seen on streams across the desktop and the mobile web just mere weeks later but there had been no sign of it on the Google+ Android app, that is until now, 6 months later.

New-look Google+ Share button

The Google+ share button has been updated on the web interface.

A small update today folks, and it involves the Google+ share button found next to your profile photo and notification bell on most Google properties on the web.

The button has seen a small refresh, swapping text to a square icon. And as +Google OS notes in their blog post, the text label was only ever used in the English interface. For everyone else, a similar square icon was present, making today's change an even minor one.
New
Old
There's not much else to say about this one, other than the fact that it frees up more space and looks a little tidier.

H/T - +Google OS. Image source - +Thomas Quintana 

Set up +Post Ads campaigns directly from Google+

Rolling out over the next few weeks, marketers will be able to start +Post Ads campaigns directly from their Google+ page.

To put it in few words, +Post Ads are Google+ posts displayed as advertisements across the web and has several benefits such as Hangouts On Air broadcasts, but the key seller is engagement between the consumer and the brand. Launched earlier this year, +Post Ads have been successful for companies like +Cadbury and +Toyota USA trying out this format of advertising.

So what's new? It's now even easier to set up campaigns and all of it can be done from within Google+. Rolling out over the coming weeks, advertisers can use the drop-down menu on any post on their verified page with over 1,000 followers and select the "Promote this post" button. From there, it will take you to a pre-filled ad creation page in AdWords. There is also an option that can be selected which will always promote the latest posts (if your team's budget allows).